“Most Rugged Truck” – Kelley Blue Book

The 2009 F-150 was named the most rugged truck by customers in an online survey by Kelley Blue Book.  The Brand Image Awards are based on consumer data collected from more than 12,000 shoppers on Kelley Blue Book’s kbb.com.  The 2009 Ford F-150 is America’s best-selling vehicle and the country’s safest full-size pickup truck.

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