Ford’s Sales Up; Market Share Increases

Ford, Lincoln and Mercury October U.S. sales totaled 132,483, up 3 percent versus a year ago and 21 percent higher than September. This marks the third time in the last four months Ford sales have increased.

Ford estimates its total market share in October was more than 15 percent – higher than a year ago and higher than its share in the first nine months of 2009. Ford's October retail share was up for the 12th time in 13 months.

October Sales Highlights

  • All-new Ford Taurus sales totaled 6,076, up 141 percent versus a year ago. Dealers reported retail sales nearly tripled year-ago levels.
  • Other new Ford, Lincoln and Mercury cars posting increases included the Ford Fusion (up 24 percent), Ford Mustang (up 2 percent) and Lincoln MKZ (up 27 percent).
  • Crossover utilities posted strong sales increases: Ford Escape was up 26 percent; Ford Edge up 38 percent; Ford Flex up 8 percent; Mercury Mariner up 36 percent; Lincoln MKX up 15 percent. In addition, sales of the all-new Lincoln MKT crossover were up 36 percent from September.
  • Ford's F-Series truck achieved sales of 39,496 and a year-to-year share increase in the full-size pickup category. In addition, the all-new Ford F-150 SVT Raptor captured the coveted "Truck of Texas" award from the Texas Auto Writer's Association. Ford's F-Series has been the No. 1-selling truck in America for 32 years straight.
  • Ford's new EcoBoost engine technology is winning customers, too. In October, sales of EcoBoost-equipped models were twice as high as September. EcoBoost provides customers up to 20 percent improvement in fuel economy and a 15 percent reduction in emissions versus larger-displacement engines. EcoBoost is standard on the Taurus SHO and available on the Ford Flex, Lincoln MKS and Lincoln MKT.
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