FORD TAURUS NAMED INTERNATIONAL CAR OF THE YEAR AT LA AUTO SHOW

Ford-taurus_opt 
While magazine award ceremonies appear to be just about finished, the auto show trophies are just starting to be handed out. This time, it's the International Car of the Year at the LA Auto Show, and the Ford empire has another winner. The Ford Taurus took top car honors. The 2010 Taurus been well received by the press and early returns from customers appear to be positive, too. The Taurus is outselling its predecessor, attracting interest, and new buyers, at a level that has been exceeding all expectations.

ICOTY creator and executive producer Courtney Caldwell claims that the winners aren't chosen based on performance, but instead on how the vehicles "reflect our personalities, lifestyles and self-image and how well the automaker achieves that goal through the design and marketing of the vehicle." And while the ICoTY award isn't exactly one of the big-name trophies for the mantle, a win is a win, and both Ford and Volvo are proud recipients of the accolades. Stop by and see the new 2010 Taurus lineup at Northside Ford in San Antonio.

Ford Press Release 

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