Archive for the ‘2011 Fiesta’ Category

Ford accepting applications for Fiesta Movement 2

December 4, 2009

Fiestala09live_05a

Ford finally unveiled the U.S. version of its B-Segment Fiesta yesterday at the LA Auto Show, and thanks to some clever marketing, the Blue Oval's newest small car is already well-known to prospective buyers. Ford's ingenious "Fiesta Movement" marketing initiative, which put 100 Euro-spec subcompacts in the hands of socially advanced "agents," resulted in over six million YouTube views, 740,000 Flickr views and 3.7 million Twitter impressions. All that traffic has apparently resulted in a 60-percent vehicle recognition score in Ford's survey findings – a number that would be good for a vehicle that has already been on the market a few years.

The first Fiesta Movement was created to get the Fiesta in front of the car-buying public while engaging in customer-driven dialog. Connie Fontaine, Ford brand content and alliances manager, says that wave two will focus on "driving unparalleled consideration." In other words, Ford wants customers to be excited to buy a new Fiesta. Given the fact that Ford generated 80,000 "hand-raisers" with Fiesta Movement number one, another group of Fiesta agents probably isn't a bad idea.
 

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2011 Ford Fiesta Revealed to America

December 2, 2009

The 2011 Ford Fiesta for America has finally been revealed at the LA Auto Show.  The 2011 Fiesta will come as a four door sedan or a five door hatchback and will target best-in-class fuel economy of 40 mpg with its 1.6 liter DOHC I-4 engine.

2011 Ford Fiesta Revealed

Recognized globally for its versatility, personality and adaptability, the new Fiesta is expected to provide best-in-class safety, convenience and connectivity with segment-exclusive SYNC® voice- activated communications system, a broad and vibrant color choice and a range of available graphics for personal customization.

2011 Ford Fiesta Interior

You can read Ford's official press release with more detailed information on the new Fiesta here.

2011 Ford Fiesta Revealed

Ford Fiesta Going Bold

September 27, 2009

When Ford launches the 2011 Ford Fiesta in North America heads will be turning.  Ford will be offering some bold new colors to go along with the bold styling of the Fiesta including “Bright Magenta” and “Lime Squeeze.”   Ford has noticed  that more and more consumers are choosing bolder and more expressive colors for their vehicles.  The 2010 Ford Mustang in "Grabber Blue" has far exceeded sales expectations accounting for 10% of all Mustangs sold, and  4 out every 10 people purchasing the 2010 F-150 Raptor SVT have chosen "Molten Orange".

Ford has listened to what the consumer wants and they're bringing it to the table.  So don't be surprised in the next few months when these bold colors make their way onto the streets in full force when the 2011 Fiesta goes on sale.

2011 Ford Fiesta - Bright Magenta

 

Ford, A Better Idea

September 26, 2009

Ford Motor Company is the only American auto manufacturer that did NOT take any government bailout money or file bankruptcy.  Ford also has the newest product line with the all-new 2010 Taurus, 2010 Fusion & Fusion Hybrid, 2010 Mustang, and several other new vehicle launches to come including the 2011 Ford Fiesta and 2011 Superduty.  CBS News' Sunday Morning has made Ford their cover story for Sunday September 27, 2009.

Check out the preview article online here.

 

2011 Ford Fiesta

Ford Advantage Plan

March 31, 2009

The Ford Advantage Plan lets you buy or lease a high-quality new Ford vehicle with the unparalleled peace of mind of the Ford payment protection program. 

Payment Protection Program – pays the monthly amount due on your new vehicle purchase/lease up to a maximum monthly benefit of $700, for a maximum of 12 benefit payments.

Ford has stepped up to the plate.  Just days after hearing GM's CEO stepped down, Ford stepped up and is offering amercians peace of mind when buying the highest quality Ford product ever built.  This ground breaking program will make up to 12 payments of up to $700 if you lose your job. 

Watch the announcement with Ford's President of the America's Mark Fields.

Still Ford Tough – No Bailout, No Problem

March 28, 2009

CBS interviews Ford's CEO Alan Mulally on "Early Across America.

Let’s Fiesta San Antonio

March 18, 2009

Ford recently unveiled the all-new 2011 Ford Fiesta that will go on sale early 2010.  The Fiesta will be Ford's first true Global car and will be manufactured in Germany, Spain, Mexico, Thailand and China for sale in markets around the world.  One hundred Fiesta's have already been produced for North America in Germany's Cologne plant for a pre-launch awareness campaign the "Fiesta Movement".  Through its “Fiesta Movement” program (http://fiestamovement.com), Ford will select 100 customers to drive the new Fiesta and then relate their experiences through social networking sites such as Facebook, FlickR and YouTube.  The “Fiesta Movement” cars feature the acclaimed 1.6-litre Ti-VCT gas engine.  The new Fiesta has been in production in Cologne since August 2008.

To learn more about the 2011 Ford Fiesta visit the official website at www.fordvehicles.com/2011fiesta.

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