Posts Tagged ‘Auto’

FORD TAURUS NAMED INTERNATIONAL CAR OF THE YEAR AT LA AUTO SHOW

December 4, 2009

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While magazine award ceremonies appear to be just about finished, the auto show trophies are just starting to be handed out. This time, it's the International Car of the Year at the LA Auto Show, and the Ford empire has another winner. The Ford Taurus took top car honors. The 2010 Taurus been well received by the press and early returns from customers appear to be positive, too. The Taurus is outselling its predecessor, attracting interest, and new buyers, at a level that has been exceeding all expectations.

ICOTY creator and executive producer Courtney Caldwell claims that the winners aren't chosen based on performance, but instead on how the vehicles "reflect our personalities, lifestyles and self-image and how well the automaker achieves that goal through the design and marketing of the vehicle." And while the ICoTY award isn't exactly one of the big-name trophies for the mantle, a win is a win, and both Ford and Volvo are proud recipients of the accolades. Stop by and see the new 2010 Taurus lineup at Northside Ford in San Antonio.

Ford Press Release 

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Ford accepting applications for Fiesta Movement 2

December 4, 2009

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Ford finally unveiled the U.S. version of its B-Segment Fiesta yesterday at the LA Auto Show, and thanks to some clever marketing, the Blue Oval's newest small car is already well-known to prospective buyers. Ford's ingenious "Fiesta Movement" marketing initiative, which put 100 Euro-spec subcompacts in the hands of socially advanced "agents," resulted in over six million YouTube views, 740,000 Flickr views and 3.7 million Twitter impressions. All that traffic has apparently resulted in a 60-percent vehicle recognition score in Ford's survey findings – a number that would be good for a vehicle that has already been on the market a few years.

The first Fiesta Movement was created to get the Fiesta in front of the car-buying public while engaging in customer-driven dialog. Connie Fontaine, Ford brand content and alliances manager, says that wave two will focus on "driving unparalleled consideration." In other words, Ford wants customers to be excited to buy a new Fiesta. Given the fact that Ford generated 80,000 "hand-raisers" with Fiesta Movement number one, another group of Fiesta agents probably isn't a bad idea.
 

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