Posts Tagged ‘Ford F-150’

All-New F-150 is the TAWA Truck of Texas

October 15, 2014

The All-new Ford F-150 was recently named the Truck of Texas!  You can check out the full press release below.

SAN ANTONIO, Oct. 13, 2014 – Ford trucks earned top honors at the 2014 Texas Auto Writers Association Truck Rodeo, with the all-new 2015 Ford F-150 being named Truck of Texas – the most prestigious award.

“TAWA members represent the voice of truck buyers in Texas, America’s largest truck market,” said Mike Marrs, president of TAWA. “After exhaustively testing 75 vehicles from 18 brands, the all-new Ford F-150 is our clear choice for Truck of Texas.”

Including this win, 9 of the last twelve Truck of Texas honorees have been Ford F-Series Trucks.




November 6, 2009

DEARBORN, Mich., Nov. 5, 2009 – Ford Motor Company is bringing to market the world’s first automotive inflatable seat belts, combining attributes of traditional seat belts and air bags to provide an added level of crash safety protection for rear seat occupants.

The advanced restraint system is designed to help reduce head, neck and chest injuries for rear seat passengers, often children and older passengers who can be more vulnerable to such injuries.

Ford will introduce inflatable rear seat belts on the next-generation Ford Explorer, which goes into production next year for the North American market. Over time, Ford plans to offer the technology in vehicles globally.

“Ford’s rear inflatable seat belt technology will enhance safety for rear-seat passengers of all ages, especially for young children who are more vulnerable in crashes,” said Sue Cischke, Ford group vice president of Sustainability, Environmental and Safety Engineering. “This is another unique family technology that builds on our safety leadership, including the most top safety ratings of any automaker.”

Safer and more comfortable

Advances in air bag inflation and seat belt construction methods have enabled Ford and its suppliers to develop inflatable seat belts that are designed to deploy over a vehicle occupant’s torso and shoulder in 40 milliseconds in the event of a crash.

In everyday use, the inflatable belts operate like conventional seat belts and are safe and compatible with infant and children safety car and booster seats. In Ford’s research, more than 90 percent of those who tested the inflatable seat belts found them to be similar to or more comfortable than a conventional belt because they feel padded and softer. That comfort factor could help improve the 61 percent rear belt usage rate in the U.S., which compares to 82 percent usage by front seat passengers, according National Highway Traffic Safety Administration data.

“Ford is pioneering inflatable seat belt technology to help enhance crash safety protection, while encouraging more people to buckle up with a more comfortable belt,” said Paul Mascarenas, Ford vice president, Engineering, Global Product Development.

In the event of a frontal or side crash, the inflatable belt’s increased diameter more effectively holds the occupant in the appropriate seating position, helping to reduce the risk of injury.

Vehicle safety sensors determine the severity of the collision in the blink of an eye and deploy the inflatable belts’ air bags. Each belt’s tubular air bag inflates with cold compressed gas, which flows through a specially designed buckle from a cylinder housed below the seat.

The inflatable belt’s accordion-folded bag breaks through the belt fabric as it fills with air, expanding sideways across the occupant’s body in about the same amount of time it takes a car traveling at highway speed to cover a yard of distance.

The use of cold compressed gas instead of a heat-generating chemical reaction – which is typical of traditional air bag systems – means the inflated belts feel no warmer on the wearer’s body than the ambient temperature. The inflatable belts also fill at a lower pressure and a slower rate than traditional air bags, because the device does not need to close a gap between the belt and the occupant.

“It’s a very simple and logical system, but it required extensive trial and error and testing over several years to prove out the technology and ensure precise reliable performance in a crash situation,” said Srini Sundararajan, safety technical leader for Ford research and advance engineering.

The inflated belt helps distribute crash force energy across five times more of the occupant’s torso than a traditional belt, which expands its range of protection and reduces risk of injury by diffusing crash pressure over a larger area, while providing additional support to the head and neck. After deployment, the belt remains inflated for several seconds before dispersing its air through the pores of the air bag.

Ford’s safety leadership record continues to grow

The inflatable seat belt debuting on the next-generation Ford Explorer continues Ford’s record of safety innovation. Ford today has more 5-star U.S. government ratings and “Top Safety Picks” from the Insurance Institute for Highway Safety than any other automaker.

Ford was the first automaker to introduce seat belts in 1955 and led the way in making driver and front-passenger air bags standard in most vehicles by 1993.

This year, Ford introduced radar-enabled Adaptive Cruise Control with Collision Warning with Brake Support and Blind Spot Information System (BLIS®) with Cross Traffic Alert (CTA). These technologies – introduced on the new 2010 Ford Taurus and Fusion – help drivers avoid potential dangerous crash situations using radar to detect the relative position of other vehicles and warn the driver with a combination of visual and audio alerts.

Ford’s other recent seat belt and air bag innovations include the industry-first BeltMinder system in 2000, which the U.S. government credited with increasing front belt usage by 5 percent in Ford vehicles. On the 2002 Explorer, Ford launched the industry’s first rollover-activated side curtain air bags – called Safety Canopy – as well as Roll Stability Control technology that goes a step beyond traditional stability control systems by helping measure and prevent side-to-side skidding and dangerous situations that could lead to rollovers.

Ford also introduced on the 2009 F-150 and 2010 Taurus some of the industry’s first pressure-based air bag technologies that help deploy side air bags up to 30 percent faster.

Information obtained from Ford Motor Company.

Ford’s Truck Month Ending

October 31, 2009

Ford's Truck Month is ending on Monday November 2, 2009.  Northside Ford has a huge selection of the award winning Ford F-Series line up.  Don't miss your chance to save big on a brand new Ford truck, the number one selling truck for 32 years in a row.  Call us now at 210-782-8867.

Northside Ford
12300 San Pedro
San Antonio, TX

F-150, Top Safety Pick

September 14, 2009

The Ford F-150 was named a "Top Safety Pick" by the Insurance Institute For Highway Safety for its front, side and rear impact test results and the availability of electronic stability control.  For a vehicle to earn this prestigious award the vehicle must get a rating of "good" in all categories and not receive any ratings of "Acceptable, Marginal, or Poor".

Here is our some of our competitors did.

Chevrolet Silverado 1500 – earned a "Good" rating in frontal test and received a "Poor" for side impact both with and without the optional side airbags.

Dodge Ram 1500 – earned a "Good" rating for frontal impact and a "Marginal" rating for side impact with the standard side airbags.

Nissan Titan – earned a "Good" rating for frontal impact, "Marginal" rating for side impact with the optional side airbags and a "Poor" rating without the side airbags.

Toyota Tundra – earned a "Good" rating for both frontal and side impact collisions but lacks other standard safety features like electronic stability control that kept it from being a "Top Safety Pick".  Additionally, the Tundra only received a 4-Star rating for frontal impact from the NHTSA compared to the F-150's 5-Star rating.

Ok, so what have we learned today?  We've learned that the F-150 is the safest full-size truck available on the market today and while most other manufactures including Toyota, Chevrolet, & Nissan make safety features optional, Ford makes them standard.  It seems to me that Ford cares more about its customers safety than other manufacturers, which is why Ford has more 5-Star safety rated vehicles and "Top Safety Picks" than ANY other manufacturer.  What could be more important than the safety of you and your family when driving in a vehicle?

KBB.COM Recognizes New Fords

September 7, 2009

Editors from Kelley Blue Book,, have named 10 Great Cars for 10 Different Jobs to celebrate Labor Day.  Four of the available 10 slots on this list are filled by vehicles from Ford.

My take, Ford is making some of the best vehicles available today and continues to get recognition from some of the most trusted consumer sources.  Ford continues to take market share from all of its competitors both foreign and domestic and it won't be long before Ford is outselling Toyota month-in-month-out.

You can see which Ford vehicles made the list here.

F-150 Raptor – Design

July 22, 2009

When you take a look at the new 2010 F-150 Raptor you'll notice that this truck is all about being tough.


The first thing you notice is the new grill.  The distinctive "brick wall" grill includes integrated marker lamps that accent the imposing stance and also make the Raptor street legal.  The power dome hood has functional heat extractors to help lower temperatures under the hood.  The front fenders include additional heat extractors and are flared to provide the room for 7 inches of additional front track width.  Throw on some 35" BF Goodrich all-terrain tires wrapped around the 17-inch cast aluminum wheels and you've got one tough looking truck.

2010 F-150 Raptor – Performance

July 21, 2009

The 2010 F-150 Raptor SVT is about serious capability.

There are two engine options for the new Raptor.  You can choose between a 5.4L SOHC V8 FFV engine that puts out 320 horsepower and 390 Ib.-ft. of torque, or pick the optional 6.2L SOHC V8(1) that delivers an estimated 400 horsepower and over 400 Ib.-ft of torque.  Both engines will be matted to a 6-speed automatic transmission.  When you take a look underneath you will notice the massive front skid plate that keeps the engine and transfer case protected.  There is also an electronic locking rear differential that uses a true mechanical connection to lock both the left and right axle shafts together so both turn at the same speed & with the same amount of torque.  The power is sent to the wheels via a serious 4.10 axle ratio.  Off-Road Mode – pressing this switch will initiate a Raptor specific calibration for the throttle and transmission shift-schedule.  It also modifies the ABS system and Electronic Locking Rear Differential functionality for improved off-road performance.  Hill Descent Control – allows the driver to concentrate on driving rather than having to modulate the brakes on a steep incline.  The system, when engaged, utilizes the ABS system to maintain vehicle speed.  The Raptor is Ford's first application of this technology.

Next up, we'll talk about the unique design characteristics that help set the Raptor apart from the other F-150's.


(1) Late availability

F-150 Raptor – Handling

July 20, 2009

Lets talk about the handling of the new 2010 F-150 Raptor. When you build a high performance off-road truck it's not all about horse power. It's about power, handling and protection for those components.

The chassis on the Raptor has Fox Racing shox that use a patented internal bypass system to provide position-sensitive damping for the Raptors shock absorbers. The Raptor offer an impressive 11.2 inches of suspension travel in the front and 12.1 inches of travel in the rear. Next, add unique SVT lower front control arms with the SVT logo. They are cast aluminum for light weight and help provide the extra track width for improved stability. The Raptor also uses heavy-duty upper control arms, tie-rods, and half-shafts to help ensure durability. The tires on the Raptor are SVT-tuned BF Goodrich 35-inch all-terrain T/A KO tires including a 35-inch spare tire (no donuts here). The internal construction of these tires was modified to help improve lateral firmness and the firm, tall sidewall helps the tire handle rocks and irregular surfaces commonly experienced in an off-road environment. Inside the tire is 17-inch cast aluminum wheel that was designed to absorb the impact of objects the could encounter in some of the most extreme environments.

Next, we will talk about the power under the hood now and what's coming in 2010.


The Facts

February 18, 2009


Ford Truck Month

February 12, 2009

The Event of the Year Featuring Motor Trend's Truck of the Year.

It's that time again.  It's time for the annual Ford Truck Month.  The all-new 2009 F-150 is on sale with huge discounts during Truck Month which also includes all Ford Trucks and SUV's. 

The 2009 F-150 is the next generation of America's best selling truck for 32 years straight.

Browse our inventory online at

Call us now at 210.477.3443