Ford Hybrids: Racking Up Sales and Mileage

Ford Hybrids: Racking Up Sales and Mileage

Leave it to Ford to buck the industry trend. While hybrid sales across the industry are down 14 percent, sales of Ford hybrid cars and SUVs are up 73 percent. Curiously, more than 60 percent of these Ford hybrid customers previously owned an import car. Also curious is the way that taxi companies in New York and San Francisco are using Ford hybrids, racking up 300,000 miles on them before retiring them. Read on for more milestones that Ford hybrids are reaching.

The fuel economy and durability of hybrid versions of Ford Fusion and Escape and also Mercury Milan and Mariner are winning over large numbers of conquest customers, many of whom are previous import owners. Through September, Ford hybrid-vehicle sales are up 73 percent versus the same period in 2008, according to figures from Autodata Inc.

“Hybrid customers increasingly are considering Ford,” said David Finnegan, Ford hybrid marketing manager. ”More than 60 percent of Fusion Hybrid sales have been from non-Ford owners, and more than half of those are customers coming from import brands, mostly from Toyota and Honda.”

Ford’s strong 2009 hybrid sales have been fueled by the introduction of the Ford Fusion and Mercury Milan hybrids, the most fuel-efficient midsize sedans on the road. Both vehicles deliver an EPA-estimated 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway.

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